Benjamin is an experienced Brand Manager in the FMCG sector, specializing in UK brand building and international launches. A graduate of Nottingham Business School, he has a strong background in brand strategy and market planning, having managed brands for companies like Gü Desserts and Vita Coco.
His professional activities suggest a passion for dynamic, high-visibility marketing. He was deeply involved in activating Vita Cocos partnership as the Official Hydration Partner for the European Athletics Championships, showcasing an interest in connecting brands with major sporting events and consumer experiences.
He successfully transitioned from managing premium desserts at Gü to leading UK brand strategy for the beverage company Vita Coco.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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