Bernardo Abreu in

Bernardo Abreu

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Product Manager at FARFETCH
📍 Lisbon, Lisbon, Portugal

Bernardo is a product and marketing professional with over 10 years of experience at major companies like FARFETCH, Vodafone, and Sainsburys. He holds a Masters degree from Hult International Business School and is described by colleagues as professional, charismatic, proactive, and organized.

Outside of his corporate roles, Bernardo has an entrepreneurial side, having served as a Managing Partner for two different brands. He is passionate about the companies he works for and is reflective about societal issues in his native Portugal.

He has a proven track record of starting programs from scratch, such as initiating the entire CRM program for Sainsburys SmartShop proposition.

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Experience
16 Years
Current Role
Product Manager
Job Level
Middle
Location
Lisbon, Lisbon, Portugal
Personality Overview

How Bernardo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bernardo cares about

Product & Marketing
His career is built on blending product development and marketing to create customer-centric solutions and drive business growth at companies like FARFETCH and Vodafone.
Brand Building
As Managing Partner for Basqo and Flowermind, he led the strategic direction, vision, and growth of new brands, overseeing everything from operations to market expansion.
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Career

Work history

3-2025
Product Manager
FARFETCH
6-2021
Managing Partner
Basqo
11-2008
Managing Partner
Flowermind
8-2024 - 3-2025
CVM & Digital Marketing Manager
Vodafone
FARFETCH
Full-time
In the press

Media appearances

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Education
2012 - 2013
Master's degree
Hult International Business School
2007 - 2010
Undergraduate
Universidade Católica Portuguesa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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