Bernd Hartmann in

Bernd Hartmann

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MD / Geschäftsführer at Benz-Weine GmbH & Co. KG Stuttgart
📍 Greater Munich Metropolitan Area, Germany

Bernd is a freelance IT consultant and interim manager specializing in digital transformation. As the former MD and Head of IT for Benz-Weine, he drove their digital and e-commerce strategy, including launching a Magento-based onlineshop. He holds a Dipl. Kaufmann from the University of Augsburg.

His interests lie at the intersection of business and technology, with a strong focus on the platforms and tools developed by companies like Google and Adobe. During his university years, he was deeply involved in media, focusing his thesis on the founding of the universitys radio station.

Unique fact: His diploma thesis was centered on the need for and implementation of the university radio in Augsburg.

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Experience
26 Years
Current Role
MD / Geschäftsführer
Job Level
Senior
Location
Greater Munich Metropolitan Area, Germany
Personality Overview

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Priorities

Topics Bernd cares about

Digital Transformation
As a consultant and former MD, he has hands-on experience developing and implementing digital strategies and multichannel marketing concepts from the ground up.
Web Analytics & CRO
Expert in web analytics, conversion optimization, and A/B testing, utilizing tools from Google, Adobe, and etracker for clients like Messe Muenchen and e-plus.
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Career

Work history

5-2016
MD / Geschäftsführer
Benz-Weine GmbH & Co. KG Stuttgart
12-2014
It Consultant and Web Analyst
Messe Muenchen GmbH
5-2011
IT Consultant (Freelancer)
Freelance
11-2015 - 4-2016
Head of IT Department
Benz-Weine Stuttgart
6-2013 - 4-2016
IT Consultant and Web Analyst (Freelancer)
Blue Summit Media
In the press

Media appearances

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Education
1991 - 1997
Dipl. Kaufmann
University of Augsburg
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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