Bernd Mertens

Questioner
DISC Type : c

Marketing Consultant at Self-Employed

Karlsruhe, Baden-Württemberg, Germany

Overview

Bernd has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Bernd has no verified topics they care about

Media Appearances

Bernd has no verified media appearances

Work History

10-2011
Marketing Consultant at Self-Employed
6-2017 - 12-2018
Senior Disease Area Manager Oncology at Novartis Oncology
10-2013 - 5-2017
Director Sales and Business Development at Healthcare Manufaktur GmbH
7-2009 - 9-2011
Lead Marketing Support + Familiy Brand + CME at Pfizer
3-2008 - 6-2009
Team Lead Marketing Support at Pfizer

Education

Master of Business Administration (M.B.A.) from Mannheim Business School
Doctor of Science from Kiel University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Karlsruhe, Baden-Württemberg, Germany Job Level : Mid-senior Designation : Marketing Consultant at Self-Employed
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Insights For Selling To Bernd

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernd is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bernd

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bernd move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bernd take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Bernd

Personality Compatibility


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