Beth McPhedran in

Beth McPhedran

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Vice President, Brand and Communications at Lightspeed Commerce
📍 Montreal, Quebec, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
15 Years
Current Role
Vice President, Brand and Communications
Job Level
Senior
Location
Montreal, Quebec, Canada
Personality Overview

How Beth shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Beth cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2026
Vice President, Brand and Communications
Lightspeed Commerce
1-2025
Head of Brand and Communications
Lightspeed Commerce
11-2023 - 1-2025
Senior Director Communications
Lightspeed Commerce
4-2023 - 11-2023
Director Internal Communications
Lightspeed Commerce
9-2021 - 3-2023
Senior Manager, Internal Communications
Lightspeed Commerce
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2011 - 2012
Masters of Science
Université de Montréal
2004 - 2008
Honours Bachelors of Arts
McMaster University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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