Bethany Reed in

Bethany Reed

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Vice President, Local Sales Transformation and Customer Experience at Sysco
📍 Houston, Texas, United States

Bethany Reed is the Vice President of Local Sales Transformation and Customer Experience at Sysco, where she has held multiple leadership roles across finance, strategy, and operations. She leverages her extensive cross-functional expertise to drive sales innovation and enhance the customer journey. She holds a Master of Science from The University of Texas at San Antonio.

Bethany is a strong advocate for technology and leadership, having been a featured speaker at a Women+ in Tech event in Houston. Outside of her professional commitments, she enjoys traveling with her family, as seen on a holiday trip to a horse ranch near Vail, Colorado with her sons.

Unique fact: For a sales meeting themed "Hunting New Business," Bethany and a colleague embraced the concept by dressing in camouflage as "AI Janes."

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Experience
18 Years
Current Role
Vice President, Local Sales Transformation and Customer Experience
Job Level
Senior
Location
Houston, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bethany cares about

AI in Sales
Actively promotes and trains her sales teams on AI-enabled technology like AI360 to drive new business and enhance sales strategies.
Sales Transformation
Her current role is dedicated to transforming the local sales process and elevating the customer experience through strategic initiatives and technology.
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Career

Work history

12-2025
Vice President, Local Sales Transformation and Customer Experience
Sysco
7-2023 - 12-2025
Vice President, US Foodservice Strategy and Planning
Sysco
7-2022 - 7-2023
Vice President, SBS Finance Operations and Data Services COE
Sysco
4-2022 - 7-2022
Vice President, Finance Strategy and Transformation
Sysco
10-2021 - 4-2022
Interim Chief Audit Officer
Sysco
In the press

Media appearances

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Education
2008 - 2009
Master of Science - MS
The University of Texas at San Antonio
2003 - 2007
Bachelor of Arts - BA
Texas Tech University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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