Betsabé (Betsy) Rocha

Inquirer
DISC Type : cd

Secretaria at Secretaría de Economía del Estado de Nuevo León

Nuevo León, Mexico

Overview

Betsabé (Betsy) Rocha is the Secretary of Economy for the State of Nuevo León, leveraging over 12 years of public sector experience. A graduate of Tecnológico de Monterrey, she specializes in attracting foreign investment, strengthening local supply chains, and implementing strategic projects to support the states small and medium-sized enterprises (SMEs).

She is a strong proponent for women in leadership, often highlighting the work of inspiring female figures who leave a lasting impact. In her professional capacity, she is focused on positioning Nuevo León as a global hub for manufacturing and innovation, with a keen interest in sustainable and regional development.

Unique fact: She began her career 20 years ago in the same Secretariat of Economy she now leads, starting as the Head of Business Linkage.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Foreign Investment
A key part of her role is attracting foreign investment. She recently highlighted the reopening of the KOTRA commercial offices to strengthen ties with South Korea.
SME Development
Her mission includes designing and implementing strategic projects to strengthen and grow small and medium-sized enterprises (MiPyMEs) across Nuevo León.
Job Creation
She actively promotes and celebrates job growth in the state, recently announcing that Nuevo León ranked first in formal job creation for the start of 2026.

Media Appearances

Betsabé Rocha Nieto | Gobierno del Estado de Nuevo León. Featured in Gobierno del Estado de Nuevo León

See Now

Work History

7-2025
Secretaria at Secretaría de Economía del Estado de Nuevo León
10-2024 - 6-2025
Secretaria técnica del Titular del Poder Ejecutivo del Estado de Nuevo León at Gobierno del Estado de Nuevo León
6-2024 - 8-2024
Titular de la Jefatura de Gabinete at Gobierno Municipal de Monterrey
3-2024 - 6-2024
Encargada de la Presidencia Municipal de Monterrey at Gobierno Municipal de Monterrey
10-2021 - 2-2024
Secretaria de Desarrollo Económico at Gobierno Municipal de Monterrey

Education

2000 - 2004
Licenciatura from Tecnológico de Monterrey
2003 - 2006
Master's degree from Universidad Regiomontana S.C.

More Information

Social Presence :

Prographics :

Exp : 21 Location : Nuevo León, Mexico Job Level : N/A Designation : Secretaria at Secretaría de Economía del Estado de Nuevo León
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Insights For Selling To Betsabé (Betsy)

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Betsabé (Betsy) is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Betsabé (Betsy)

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Betsabé (Betsy) move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Betsabé (Betsy) take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Betsabé (Betsy)

Personality Compatibility


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