Betsabé (Betsy) Rocha
Login to view DISC.Betsabé (Betsy) Rocha is the Secretary of Economy for the State of Nuevo León, leveraging over 12 years of public sector experience. A graduate of Tecnológico de Monterrey, she specializes in attracting foreign investment, strengthening local supply chains, and implementing strategic projects to support the states small and medium-sized enterprises (SMEs).
She is a strong proponent for women in leadership, often highlighting the work of inspiring female figures who leave a lasting impact. In her professional capacity, she is focused on positioning Nuevo León as a global hub for manufacturing and innovation, with a keen interest in sustainable and regional development.
Unique fact: She began her career 20 years ago in the same Secretariat of Economy she now leads, starting as the Head of Business Linkage.
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