Betsabé (Betsy) Rocha
Inquirer · DISC type cdBetsabé (Betsy) Rocha is the Secretary of Economy for the State of Nuevo León, leveraging over 12 years of public sector experience. A graduate of Tecnológico de Monterrey, she specializes in attracting foreign investment, strengthening local supply chains, and implementing strategic projects to support the states small and medium-sized enterprises (SMEs).
She is a strong proponent for women in leadership, often highlighting the work of inspiring female figures who leave a lasting impact. In her professional capacity, she is focused on positioning Nuevo León as a global hub for manufacturing and innovation, with a keen interest in sustainable and regional development.
Unique fact: She began her career 20 years ago in the same Secretariat of Economy she now leads, starting as the Head of Business Linkage.
Read the full overview →How Betsabé shows up
They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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