Betsy Erikson Brown, APR in

Betsy Erikson Brown, APR

Judge · DISC type Dc
Assistant Vice President for Marketing Communications, Office of the VP for Communications at University of Michigan
📍 Ann Arbor, Michigan, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
34 Years
Current Role
Assistant Vice President for Marketing Communications, Office of the VP for Communications
Job Level
Senior
Location
Ann Arbor, Michigan, United States
Personality Overview

How Betsy shows up

Features Driven
Fast But Wary
Demanding

They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships. They respond well to strong and respectful communication.

Priorities

Topics Betsy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2021
Assistant Vice President for Marketing Communications, Office of the VP for Communications
University of Michigan
4-2015 - 9-2021
Director, Integrated Marketing Communications, Office of Enrollment Management
University of Michigan
8-2023 - 5-2024
Faculty Lecturer
University of Michigan College of Literature, Science, and the Arts
2011 - 2015
Director of Marketing and Communications, Office of Undergraduate Admissions
University of Michigan
2006 - 2011
Director of Communications and Community Relations
Bloomfield Hills Schools
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
M.A.
Michigan State University
B.A. Journalism
Michigan State University College of Communication Arts and Sciences
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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