Bhavana Reddy

Wildcard
DISC Type : isc

Director - Events, Partnerships and Ancillary Revenue at WeWork India

Bengaluru, Karnataka, India

Overview

As Director at WeWork India, Bhavana Reddy leads events, partnerships, and ancillary revenue, specializing in creating unique brand activations and experiences. Her career includes managing marketing strategies for luxury brands like Givenchy and launching collections for H&M x KENZO. She holds a Masters degree from the University of Westminster.

Bhavana shows a strong passion for animal welfare, actively organizing and promoting "Adopt Don’t Shop" events. This dedication to community causes mirrors her professional drive to connect people through meaningful experiences, extending her skills beyond corporate partnerships to support personal and community-focused initiatives.

Unique fact: She ideated and executed the exclusive three-day launch for the iconic jeweler Fabergés entry into the Indian market.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Experiential Marketing
Her entire career focuses on ideating and executing forward-thinking brand activations, IPs, and events for major brands like H&M, Kenzo, and WeWork.
Strategic Partnerships
Her role centers on building relationships with key industry partners and negotiating deals to increase brand awareness and scale revenue verticals for WeWork India.
Animal Welfare
Actively organizes and promotes multi-city pet adoption events, showcasing a strong personal commitment to the "Adopt Don't Shop" cause.

Media Appearances

Bhavana has no verified media appearances

Work History

9-2017
Director - Events, Partnerships and Ancillary Revenue at WeWork India
9-2016 - 9-2017
Senior Events and Marketing Manager at Creative Co
7-2011 - 10-2014
Channel Manager at United Spirits Limited
6-2008 - 5-2009
Brand Associate at 23 Carat

Education

2015 - 2016
Digital Marketing Certification from New York University
2010 - 2011
Master's degree from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director - Events, Partnerships and Ancillary Revenue at WeWork India
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Insights For Selling To Bhavana

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bhavana is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bhavana

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Bhavana move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bhavana take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bhavana

Personality Compatibility


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