Bill Coolidge

Observer
DISC Type : ci

Principal at Knightz Group

Charlotte, North Carolina, United States

Overview

Bill Coolidge is a senior enterprise sales professional with over 20 years of experience in the cybersecurity and IT sectors. As a Principal at Knightz Group, he focuses on fostering strategic relationships to drive growth. He holds a Bachelor of Business Administration from Southern Adventist University.

He is an active member of his professional community, demonstrated by his promotion of events for the Charlotte Metro Information Systems Security Association (ISSA). Bill values recognizing his colleagues contributions and creating a positive work environment.

He is a multi-award-winning sales professional, having earned a place in both the Pfizer Circle of Excellence and the Secureworks Presidents Club.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Cybersecurity Sales
His entire career is focused on strategic sales in cybersecurity, with experience at Saviynt, BeyondTrust, Vectra AI, and Secureworks.
Strategic Partnerships
His current role at Knightz Group involves partnering with leading OT, Cybersecurity, and IT solution providers to protect and grow businesses.
Privileged Access Management
He has direct experience in the PAM space from his time in large enterprise sales with BeyondTrust, a leader in the field.

Media Appearances

Bill has no verified media appearances

Work History

9-2025
Principal at Knightz Group
8-2024 - 9-2025
Saviynt: Large Enterprise Sales - NC & SC at Saviynt
6-2021 - 2-2022
Large Enterprise Sales for North Carolina and South Carolina at BeyondTrust
5-2021 - 9-2024
BeyondTrust: Large Enterprise Sales for North & South Carolina at BeyondTrust
1-2020 - 5-2021
Vectra AI at Vectra AI

Education

BBA from Southern Adventist University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Charlotte, North Carolina, United States Job Level : Mid-senior Designation : Principal at Knightz Group
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bill

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Bill take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bill

Personality Compatibility


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