Bill Crawford in

Bill Crawford

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Chief Revenue Officer (CRO) at Trimble Inc.
📍 New York City Metropolitan Area, United States

Bill Crawford is the Chief Revenue Officer at Trimble, leading the global go-to-market and sales strategy. His extensive background includes senior leadership roles at Procore, Ceridian, and ADP, specializing in revenue growth, value selling, and scalable sales operations in the technology and human capital sectors. He holds a bachelors degree from Loyola Marymount University.

Based on his public activity, Bill is passionate about the principles of strong leadership and creating an environment where teams feel empowered to share their views. He champions the continuous evolution of sales professionals to stay relevant and adapt to new environments, emphasizing the elevation of the sales profession itself.

He previously held the unique title of Chief Value Officer at Ceridian, where he was tasked with transforming the go-to-market business model for the global SaaS organization.

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Experience
6 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Bill cares about

Go-to-Market Strategy
A core theme of his career, he is responsible for GTM at Trimble and previously transformed GTM models at Ceridian and Procore.
Value Selling
His professional headline explicitly lists "Value Selling" as a key expertise, focusing on customer productivity gains and overall experience.
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Career

Work history

7-2024
Chief Revenue Officer (CRO)
Trimble Inc.
4-2021 - 7-2024
SVP of Sales
Procore Technologies
9-2019 - 1-2021
Chief Value Officer
Ceridian
SVP Sales
ADP
9-2015
Sr. Division Vice President ADP Worldwide Sales Operations
ADP
In the press

Media appearances

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Education
1995 - 1998
Bachelor's degree
Loyola Marymount University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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