Bill Crawford is the Chief Revenue Officer at Trimble, leading the global go-to-market and sales strategy. His extensive background includes senior leadership roles at Procore, Ceridian, and ADP, specializing in revenue growth, value selling, and scalable sales operations in the technology and human capital sectors. He holds a bachelors degree from Loyola Marymount University.
Based on his public activity, Bill is passionate about the principles of strong leadership and creating an environment where teams feel empowered to share their views. He champions the continuous evolution of sales professionals to stay relevant and adapt to new environments, emphasizing the elevation of the sales profession itself.
He previously held the unique title of Chief Value Officer at Ceridian, where he was tasked with transforming the go-to-market business model for the global SaaS organization.
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