Bill Evans is the Founder and CEO of Story & Scale, where he helps B2B companies articulate their value and differentiate from competitors. His extensive background includes serving as Chief Brand Officer at Komodo Health and Chief Marketing Officer at IBM Watson Health, demonstrating deep expertise in healthcare technology marketing. He earned a BFA from SUNY New Paltz.
Outside of his direct professional roles, Bill shows a keen interest in the intersection of business, technology, and healthcare analytics, following companies like Forrester and IQVIA. His creative background in fine arts suggests an appreciation for design and aesthetics in brand communication, blending analytical and artistic approaches to marketing.
Unique fact: Bills Bachelor of Fine Arts degree was in graphic design with a minor in jewelry design.
Read the full overview →They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions. They like to keep things under control.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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