Bill Evans in

Bill Evans

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Founder and CEO at Story & Scale
📍 Glen Gardner, New Jersey, United States

Bill Evans is the Founder and CEO of Story & Scale, where he helps B2B companies articulate their value and differentiate from competitors. His extensive background includes serving as Chief Brand Officer at Komodo Health and Chief Marketing Officer at IBM Watson Health, demonstrating deep expertise in healthcare technology marketing. He earned a BFA from SUNY New Paltz.

Outside of his direct professional roles, Bill shows a keen interest in the intersection of business, technology, and healthcare analytics, following companies like Forrester and IQVIA. His creative background in fine arts suggests an appreciation for design and aesthetics in brand communication, blending analytical and artistic approaches to marketing.

Unique fact: Bills Bachelor of Fine Arts degree was in graphic design with a minor in jewelry design.

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Experience
29 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Glen Gardner, New Jersey, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Bill cares about

B2B Storytelling
His current company, Story & Scale, is founded on the principle of helping B2B companies tell their stories in a way that resonates and eliminates jargon.
Healthcare AI
He has significant experience leading marketing for major healthcare AI companies, including his time as CMO for both Komodo Health and IBM Watson Health.
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Career

Work history

6-2024
Founder and CEO
Story & Scale
8-2022 - 9-2024
Chief Brand Officer
Komodo Health
6-2019 - 8-2022
Chief Marketing Officer
Komodo Health
12-2017 - 5-2019
Chief Marketing and Digital Officer
Point of Care Network
4-2017 - 12-2017
Organic Growth and Strategic Innovation (Contract)
MSLGROUP
In the press

Media appearances

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Education
1992 - 1996
BFA | Bachelor of Fine Arts
SUNY New Paltz
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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