Bill Jeffries in

Bill Jeffries

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VICE PRESIDENT Customer Acquisition, SIMPLICITY, DIAMOND PREFERRED and DOUBLE CASH Credit Cards at Citi
📍 Monroe, Connecticut, United States

Bill is a senior executive in digital and direct marketing with over 15 years of leadership experience, specializing in e-commerce, customer acquisition, and database analytics. A graduate of the United States Naval Academy, colleagues describe him as an astute, pragmatic, and inspirational leader with a strong record of driving growth.

His background from the United States Naval Academy suggests a disciplined and strategic approach, not just in his professional roles but likely in his personal endeavors as well. He has shown interest in major consumer-facing companies like Amazon and American Express, indicating a focus on customer-centric brands.

Unique fact: He is a graduate of the United States Naval Academy.

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Experience
29 Years
Current Role
VICE PRESIDENT Customer Acquisition, SIMPLICITY, DIAMOND PREFERRED and DOUBLE CASH Credit Cards
Job Level
Senior
Location
Monroe, Connecticut, United States
Personality Overview

How Bill shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bill cares about

Omni-channel Marketing
He has extensive experience managing e-commerce, print catalogs, and database analytics to direct complex marketing campaigns in an omni-channel environment for large and medium-sized companies.
Customer Acquisition
In his role as Vice President at Citi, he was directly responsible for customer acquisition for major credit card brands, including Simplicity, Diamond Preferred, and Double Cash.
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Career

Work history

6-2017
VICE PRESIDENT Customer Acquisition, SIMPLICITY, DIAMOND PREFERRED and DOUBLE CASH Credit Cards
Citi
2013 - 6-2017
VICE PRESIDENT, Cards Competitive Insights
Citi
2008 - 2012
VICE PRESIDENT OF MARKETING
Really Good Stuff, Inc
2006 - 2008
DIRECTOR, E-COMMERCE and CATALOG MARKETING
CTA, Inc.
2004 - 2005
MARKETING GENERAL MANAGER, Small Business
CDW
In the press

Media appearances

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Education
Bachelor of Science
United States Naval Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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