Bill Manley in

Bill Manley

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Marketing and Brand Development at Foothills Brewing
📍 Winston-Salem, North Carolina, United States

Bill is a proven brand builder with over 16 years of experience in the brewing industry, specializing in product innovation, brand management, and marketing. He has held leadership roles at Surly Brewing Co. and now heads Marketing and Brand Development at Foothills Brewing. He is also a Certified Cicerone.

Beyond his professional work, Bill has a creative background in photography, having served as a photo editor for his college newspaper. He is a published author with a deep interest in the history and culture of the craft beer industry, enjoying observational research by exploring retail environments.

Unique fact: Bill authored "A Beer Drinkers Guide to Minnesota, " showcasing his extensive knowledge and passion for the regional craft beer scene.

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Experience
25 Years
Current Role
Marketing and Brand Development
Job Level
Mid-senior
Location
Winston-Salem, North Carolina, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Bill cares about

Beverage Innovation
He is currently focused on developing and launching new products, including THC-infused and Latin-inspired beverages, for Foothills Brewing.
Brand Storytelling
His career is centered on building compelling brand narratives and managing brand identity for major craft breweries like Surly and Foothills.
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Career

Work history

8-2025
Marketing and Brand Development
Foothills Brewing
8-2022
Sales and Marketing Director
Foothills Brewing
3-2022 - 8-2022
Vice President of Brand Development
Surly Brewing Co.
11-2018 - 3-2022
Vice President of Marketing / Brand
Surly Brewing Co.
1-2018 - 11-2018
Director of Brand Development
Surly Brewing Co.
In the press

Media appearances

Bill Manley - Winston-Salem - Foothills Brewing. Featured in Foothills Brewing (official website)
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Education
1997 - 2002
Bachelor of Arts (B.A.)
Columbia College Chicago
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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