Bill Sebald in

Bill Sebald

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Founder / Partner / SEO at Greenlane Search Marketing LLC
📍 Birdsboro, Pennsylvania, United States

Bill Sebald is the Founder and Partner of Greenlane Search Marketing, an agency he established after gaining extensive experience with major brands like the NFL, Calvin Klein, and Toys R Us. A Penn State University alumnus with nearly three decades in SEO, colleagues often describe him as a "leader, " a "true expert, " and a "good listener. "

Outside of his digital marketing career, Bill is a passionate and active musician. He is a guitarist and vocalist for bands, including The Heard and Full Moon Vagrant, and also engages in photography and podcasting as creative outlets for self-care.

His journey into digital marketing began in 1996 when he was tasked with driving traffic to a used CD stores website, sparking his interest in reverse-engineering search algorithms.

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Experience
18 Years
Current Role
Founder / Partner / SEO
Job Level
Leadership
Location
Birdsboro, Pennsylvania, United States
Personality Overview

How Bill shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bill cares about

SEO Strategy
As a founder of an SEO agency with almost 30 years of experience, this is his core expertise, often speaking and writing about advanced strategies and analytics.
Conversion Clarity
He recently emphasized that clear, simple value propositions convert visitors, while complex jargon drives them away, showing a focus on user experience over just traffic.
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Career

Work history

8-2005
Founder / Partner / SEO
Greenlane Search Marketing LLC
11-2016
Adjunct Professor
Philadelphia University
4-2011 - 4-2013
Digital Marketing and SEO
Quench USA, Inc.
7-2006 - 4-2011
SEO Director
True Action, an eBay Inc. Company
7-2005 - 7-2006
Web Marketing / SEO
Brickel's
In the press

Media appearances

Bill Sebald - Founder - Greenlane Search Marketing LLC. Featured in Edge of the Web Radio
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Education
1994 - 1999
Bachelors of Arts
Penn State University
Education details unavailable
Penn State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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