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Bill Wilson

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Advisor at Vet CPA
📍 Halifax, Nova Scotia, Canada

Bill Wilson is a B2B SaaS pricing strategist and the CEO & Founder of Pace Pricing. A three-time founder, he has over 20 years of experience, including the successful exit of his company SalesRight to FastSpring. He is a graduate of Saint Marys University and has studied pricing at MIT Sloan.

Originally a software developer, Bill discovered a passion for the intersection of psychology and data, which led him to pricing strategy. He splits his time between Nova Scotia, Canada, and Málaga, Spain, and one of his core values is helping fellow founders navigate difficult business decisions.

His SaaS company, SalesRight, was born from an internal quoting tool his team built for his previous design studio.

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Experience
22 Years
Current Role
Advisor
Job Level
Leadership
Location
Halifax, Nova Scotia, Canada
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Bill cares about

B2B SaaS Pricing
As the founder of Pace Pricing, his entire professional focus is on helping SaaS companies build and implement effective, value-based pricing strategies.
Founder Psychology
He often discusses the fear and anxiety founders experience around monetization, focusing on building confidence and overcoming the emotional barriers to changing prices.
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Career

Work history

11-2022
Advisor
Vet CPA
11-2022 - 10-2024
Price Coach
Pricing I/O
9-2021
CEO & Founder
Pace Pricing
9-2021 - 5-2024
Price Coach
Volta
5-2021 - 10-2024
Price Coach
SaaS Academy
In the press

Media appearances

Bill Wilson of Pace Pricing: The Art of B2B SaaS Pricing. Featured in Apple Podcasts
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Pace Pricing's Counterintuitive Growth Strategy with Bill Wilson. Featured in Spotify
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Education
3-2020 - 6-2020
Pricing: Using Data to Improve Pricing Performance
MIT Sloan Executive Education
9-1992 - 4-1996
B.Sc.
Saint Mary's University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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