Birthe Wiberg in

Birthe Wiberg

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Head of Marketing Salling Group Franchise Division | Head of Brand & Customer Experience Salling at Salling
📍 Region of Southern Denmark, Denmark

Birthe Wiberg is the Head of Marketing for Salling Department Stores, Starbucks, and Carls Jr. Denmark, part of Salling Groups Franchise Division. She excels in brand and customer experience, driving strategic growth and market presence.

Birthe is deeply engaged in retail reinvention, exploring consumer behavior shifts and advocating for collaboration between business and education. She also serves as a Board Member at Unique Models Copenhagen.

People often describe Birthe as results-oriented, organized, structured, and a strong, supportive leader.

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Experience
31 Years
Current Role
Head of Marketing Salling Group Franchise Division | Head of Brand & Customer Experience Salling
Job Level
Mid-senior
Location
Region of Southern Denmark, Denmark
Personality Overview

How Birthe shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Birthe cares about

Retail Reinvention
Birthe actively explores bold strategies and key shifts in consumer behavior, spending, and expectations, highlighting opportunities for retail reinvention, as seen in her participation at the Intercontinental Group of Department Stores Summit.
Brand & Customer Experience
As Head of Brand & Customer Experience at Salling, Birthe focuses on building strategic insights and understanding consumer behavior to enhance customer journeys.
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Career

Work history

7-2025
Head of Marketing Salling Group Franchise Division | Head of Brand & Customer Experience Salling
Salling
2016
Board Member
Unique Models Copenhagen
2015 - 11-2025
Head of Marketing
Salling Department stores & Starbucks & Carls Jr (Dansk Supermarked Franchise Division)
2007 - 2014
Head Of Marketing
LEGOLAND Billund Resort
2005 - 2007
CMO _ 6 Countries
Kvik A/S
In the press

Media appearances

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Education
1991 - 1994
Master
Handelshøjskolen i Århus
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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