Birthe Wiberg

Enthusiast
DISC Type : i

Head of Marketing Salling Group Franchise Division | Head of Brand & Customer Experience Salling at Salling

Region of Southern Denmark, Denmark

Overview

Birthe Wiberg is the Head of Marketing for Salling Department Stores, Starbucks, and Carls Jr. Denmark, part of Salling Groups Franchise Division. She excels in brand and customer experience, driving strategic growth and market presence.

Birthe is deeply engaged in retail reinvention, exploring consumer behavior shifts and advocating for collaboration between business and education. She also serves as a Board Member at Unique Models Copenhagen.

People often describe Birthe as results-oriented, organized, structured, and a strong, supportive leader.

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Retail Reinvention
Birthe actively explores bold strategies and key shifts in consumer behavior, spending, and expectations, highlighting opportunities for retail reinvention, as seen in her participation at the Intercontinental Group of Department Stores Summit.
Brand & Customer Experience
As Head of Brand & Customer Experience at Salling, Birthe focuses on building strategic insights and understanding consumer behavior to enhance customer journeys.
Franchise Marketing
Birthe leads marketing for major franchises like Starbucks and Carl's Jr. in Denmark, demonstrating a deep understanding of QSR industry dynamics and global brand strategy.

Media Appearances

Birthe has no verified media appearances

Work History

7-2025
Head of Marketing Salling Group Franchise Division | Head of Brand & Customer Experience Salling at Salling
2016
Board Member at Unique Models Copenhagen
2015 - 11-2025
Head of Marketing at Salling Department stores & Starbucks & Carls Jr (Dansk Supermarked Franchise Division)
2007 - 2014
Head Of Marketing at LEGOLAND Billund Resort
2005 - 2007
CMO _ 6 Countries at Kvik A/S

Education

1991 - 1994
Master from Handelshøjskolen i Århus

More Information

Social Presence :

Prographics :

Exp : 31 Location : Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Head of Marketing Salling Group Franchise Division | Head of Brand & Customer Experience Salling at Salling
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Insights For Selling To Birthe

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Birthe is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Birthe

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Birthe move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Birthe take some risk or not?

  • They can take some low-probability risks if needed.

You And Birthe

Personality Compatibility


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