Björn Conrad

Energizer
DISC Type : I

CEO at Sinolytics - Your China Strategy.

Berlin Metropolitan Area, Germany

Overview

Björn Conrad is the CEO and co-founder of Sinolytics and Geolytics, with over two decades of experience in China. He is a recognized expert and board-level speaker on Chinas technology, economic policy, and corporate geoeconomic strategy. He holds a Masters in Public Policy from Harvard Kennedy School.

He is a frequently sought-after speaker, providing expert commentary for top-tier international media on the complexities of Chinas evolving political and business landscape.

Personality Overview

Big Picture Person

Believer

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

China's Tech Policy
As CEO of Sinolytics, he provides expert analysis and advice on China's technology policies, covering sectors from semiconductors to AI and robotics.
Corporate Geostrategy
He is a board-level speaker who specializes in advising companies on how to navigate complex geoeconomic and geopolitical challenges related to their China operations.
EU-China Relations
Frequently comments on and analyzes the evolving economic and political dynamics between the European Union and China for businesses and media outlets.

Media Appearances

Björn has no verified media appearances

Work History

2-2018
CEO at Sinolytics - Your China Strategy.
1-2014 - 2-2018
Vice President at Mercator Institute for China Studies (MERICS)
3-2013 - 2-2014
Investment Officer, China at United Nations FAO
3-2010 - 3-2013
Evaluation Specialist, China at World Bank Group
2008 - 2010
Associate at Global Public Policy Institute

Education

2005 - 2007
Master of Public Policy from Harvard Kennedy School
2000 - 2005
MA from Universität Trier

More Information

Social Presence :

Prographics :

Exp : 20 Location : Berlin Metropolitan Area, Germany Job Level : Leadership Designation : CEO at Sinolytics - Your China Strategy.
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Insights For Selling To Björn

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Björn is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Björn

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Björn move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Björn take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Björn

Personality Compatibility


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