Blake Treu, CPA in

Blake Treu, CPA

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Managing Partner at Innovate Professional Services
📍 Greater Phoenix Area, United States

Blake is the Managing Partner at Innovate Professional Services, providing outsourced accounting solutions. He has a deep background in intelligent automation, having delivered over $14M in annual savings at PetSmart by deploying automation to more than 50 business functions. Blake holds both a Juris Doctor from BYU and is a Certified Public Accountant.

Outside of his primary role, Blake is an active voice in the technology community. He hosts a podcast on process automation and data science, speaks at industry events like Roboyos #AllEyesUSA24, and has led workshops on intelligent automation. He is interested in how technology and data analysis are reshaping the accounting profession.

Unique fact: Blake has a rare combination of legal and financial expertise, holding both a law degree (J. D. ) and a CPA license.

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Experience
17 Years
Current Role
Managing Partner
Location
Greater Phoenix Area, United States
Personality Overview

How Blake shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Blake cares about

Intelligent Automation
Led automation initiatives delivering a 15x ROI at PetSmart, expanded a portfolio to save $14M+ annually, and speaks at major automation conferences like #AllEyesUSA24.
Data-Driven Accounting
As a CPA and tech evangelist, he advocates for accountants to develop strong data analysis skills to remain competitive and effective in the digital age.
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Career

Work history

10-2016
Managing Partner
Innovate Professional Services
10-2022
President
Safety Procedure Systems
1-2022 - 2-2024
Director, Intelligent Automation
PetSmart
3-2019 - 1-2022
Manager, Intelligent Automation
PetSmart
10-2016 - 3-2019
Senior Tax Technology Analyst
PetSmart
In the press

Media appearances

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Education
2014
Juris Doctor (J.D.)
BYU Law School
2011
Bachelor of Science
Brigham Young University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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