Bob Verlaat
Login to view DISC.Bob Verlaat is a serial entrepreneur specializing in building impactful Direct-to-Consumer brands. As co-founder of Hears and Dore & Rose, he focuses on transforming everyday products into high-end lifestyle items through creative branding and understanding consumer behavior. He is an alumnus of both the Amsterdam University of Applied Sciences and Tecnológico de Monterrey.
An avid enthusiast of music festivals and the club scene, Bobs personal experience with hearing damage directly inspired him to create Hears earplugs. He is passionate about educating younger generations on hearing protection. He and his business partner are childhood friends who now build multiple brands together.
He was named to the Forbes 30 Under 30 Europe list in 2026 for his work in Retail & Ecommerce.
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