Borja Cuan

Captain
DISC Type : DS

Co-Founder at Four15 Digital

San Francisco Bay Area, United States

Overview

Borja Cuan is the Co-Founder of Four15 Digital, a performance marketing agency he established in 2017. With a career starting in 1998 and roots in hospitality, he brings a strong customer-centric focus to managing over $220M in media spend. People who have worked with him describe him as exceptionally smart and a "user acquisition guru. "

Outside of work, Borja is highly disciplined, maintaining a routine of 5 AM workouts and cold plunges. A former Division 1 soccer player for Boston University, he grew up in Massachusetts as the son of immigrants from Spain and Cuba, who instilled in him a powerful work ethic from a young age.

Before entering the tech world, he interned at the Ritz in Madrid and aspired to become a general manager of a five-star hotel.

Personality Overview

Consummate Professional

Decisive But Calm

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Performance Marketing
With a career spanning since 1998 and having managed over $1B in ad spend, this is his core area of expertise and the foundation of his agency.
Personal Discipline
A strong believer in discipline over motivation, he maintains a rigorous personal routine including 5 AM workouts and cold plunges to sustain high performance.
Workplace Culture
He advocates for a hybrid, in-person work model to foster mentorship and believes in an "employees first, clients will follow" philosophy for sustainable success.

Media Appearances

Borja has no verified media appearances

Work History

4-2017
Co-Founder at Four15 Digital
12-2015
Investor at Technology Companies
5-2015 - 7-2017
Director, Performance Marketing at BOLD
Director, Performance Marketing at Exponential
Sales Manager at CJ Affiliate

Education

B.A. from Boston University
Education details unavailable from Fay School

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Co-Founder at Four15 Digital
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Insights For Selling To Borja

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Borja is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Borja

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Borja move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Borja take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Borja

Personality Compatibility


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