Brad Johnson

Commander
DISC Type : D

Chief Executive Officer at Verde Farms

Gallatin, Tennessee, United States

Overview

Brad has no verified overview

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They do not care very much about building rapport or relationships.  They respond well to strong and respectful communication. They are less concerned about the product and more about its potential impact.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

1-2024
Chief Executive Officer at Verde Farms
5-2023 - 1-2024
President at Verde Farms
9-2019 - 5-2023
Chief Commercial Officer/General Manager at Hungry Planet®
8-2017 - 9-2019
Chief Marketing Officer at Nature's Variety
10-2015 - 8-2017
Director of Marketing/GM – US Snacking Portfolio at The Hershey Company

Education

2000 - 2002
MBA from University of California, Berkeley, Haas School of Business
1993 - 1997
BA from University of Washington

More Information

Social Presence :

Prographics :

Exp : 27 Location : Gallatin, Tennessee, United States Job Level : Leadership Designation : Chief Executive Officer at Verde Farms
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brad

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • If convinced, they can reach decisions quite fast.
  • Can Brad take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Brad

Personality Compatibility


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