Bradley Newick in

Bradley Newick

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Ecommerce Director EMEA - Merrell at Wolverine Worldwide
📍 Bristol, England, United Kingdom

Bradley is an award-winning Ecommerce Director for Merrells EMEA region at Wolverine Worldwide. He has a proven track record in digital sales and brand development, underscored by winning the 2022 Digital Transformation Award and the 2021 Sales Person of the Year. He holds a B. Sc. from Hartpury College.

Outside of his professional life, Bradley is a passionate outdoor enthusiast who embraces significant physical challenges. He actively trains for and participates in demanding endurance events that combine hiking, biking, and paddling through national parks, connecting his personal pursuits with the Merrell brand ethos.

He is taking on the epic "Hike. Bike. Paddle" event in Eryri (Snowdonia) National Park to raise money for charity.

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Experience
12 Years
Current Role
Ecommerce Director EMEA - Merrell
Job Level
Mid-senior
Location
Bristol, England, United Kingdom
Personality Overview

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Priorities

Topics Bradley cares about

Digital Transformation
Winner of the Wolverine Europe "Digital Transformation Award" in 2022, he is focused on evolving the company's digital sales channels and strategic partnerships.
Ecommerce Growth
As Ecommerce Director, his primary focus is driving Merrell's digital sales and expanding its online presence across Europe, the Middle East, and Africa.
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Career

Work history

4-2025
Ecommerce Director EMEA - Merrell
Wolverine Worldwide
4-2024 - 3-2025
Senior Digital Sales Manager - Merrell EMEA
Wolverine Worldwide
7-2022 - 4-2024
Digital Sales Manager - Europe | Merrell
Wolverine Worldwide
7-2010 - 8-2014
Field Account Executive - Performance
PUMA Group
3-2007 - 7-2010
Manager, Buyer and Website Administrator
Giles UK Ltd t/a Myshu
In the press

Media appearances

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Education
2002 - 2005
B.Sc
Hartpury College, University of the West of England
2000 - 2002
A Levels
St. Brendan's Sixth Form College Bristol
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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