Brandon Yoon, PhD in

Brandon Yoon, PhD

Pioneer · DISC type IDS
Co-Founder at Stealth Startup
📍 Santa Monica, California, United States

Brandon is a tech executive with experience scaling multi-billion dollar P&Ls at Apple, Microsoft, and Samsung. He is now the co-founder of a stealth startup focused on solving go-to-market challenges using AI and automation. He holds a Ph. D. and a BBA from the University of Notre Dame.

His academic background is in organizational development, with a Ph. D. from The University of Iowa Tippie College of Business. His publications explore topics like cross-cultural psychology in the Korean workplace and group dynamics in computer-mediated discussions, indicating a deep interest in how teams and cultures interact with technology.

As General Manager for Apple, he tripled revenue and doubled the iPhones market share in Korea.

Read the full overview →
Experience
20 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Santa Monica, California, United States
Personality Overview

How Brandon shows up

Decisive But Friendly
Driven But Considerate
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Brandon cares about

AI in Marketing
His current startup is building solutions at the intersection of AI, partnership marketing, and tech enablement to drive growth.
Go-to-Market Strategy
A core theme of his career, from driving 34% ARR growth at Autodesk to advising on global go-to-market at KRAFTON.
+6 more topics Login to view topics
Career

Work history

4-2025
Co-Founder
Stealth Startup
4-2023
Independent Board Director
KRAFTON Inc.
6-2023 - 4-2025
Vice President, Digital Strategy and E-Commerce
Autodesk
4-2018 - 1-2022
General Manager & Site Leader
Apple
9-2015 - 3-2018
Corporate Vice President & Chief Digital Officer
Samsung Electronics
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Business Administration - BBA
University of Notre Dame - Mendoza College of Business
Ph.D.
The University of Iowa Tippie College of Business
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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