Branislava Yovich Mamuchevska in

Branislava Yovich Mamuchevska

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PHD Student at University of National and World Economy
📍 Bulgaria

Branislava is a global HR leader and PhD student with over 12 years of experience in talent acquisition and management across the tech, engineering, and insurance sectors. She specializes in building scalable recruitment frameworks and high-performing international teams. Branislava holds dual Masters degrees in Business Administration and Human Resources Management.

Her academic and professional interests converge on the intersection of technology and human capital. She is deeply invested in understanding how HR software and artificial intelligence are transforming the modern workplace, particularly within European institutions. This focus reflects a passion for leveraging technology to enhance organizational readiness and drive positive socioeconomic change.

She is currently researching the socioeconomic impact of HR software implementation in European institutions as part of her PhD.

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Current Role
PHD Student
Location
Bulgaria
Personality Overview

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Priorities

Topics Branislava cares about

Smart HR Technology
Her PhD research focuses on the readiness for and socioeconomic impact of HR software implementation in European institutions.
AI in Human Resources
Lists Artificial Intelligence as a specific area of methodological expertise in her academic research profile, connecting it to her HR background.
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Career

Work history

3-2025
PHD Student
University of National and World Economy
12-2024
Director
Kasha
6-2024
Head of People
Kasha
1-2019 - 12-2024
Senior Recruitment Consultant/ Head of Recruitment
Upwork
10-2023 - 8-2024
Senior Recruitment Partner
Jobrack
In the press

Media appearances

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Education
2018 - 2019
Master's degree
University of Veliko Tarnovo "St. Cyril and Methodius"
2006 - 2008
Master of Business Administration (M.B.A.)
Vélikoturnovski universitet 'Sv. Sv. Kiril i Metodi'
2002 - 2006
Bachelor's degree
University of Skopje
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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