Brenda Cohen

Enigma
DISC Type : dic

Director of Operations at rUv Consulting Inc (formerly Alystic Holdings)

Oakville, Ontario, Canada

Overview

Brenda is a skilled marketer and creative lead, currently serving as the Co-Founder and CMO of Award Pool, a platform focused on gamified campaigns and Web3. A graduate of Saint Marys University, she is described by colleagues as creative, organized, and dependable. She has been recognized as one of the most impactful women in technology.

Outside of her tech career, Brenda is a published author, having written the middle-grade novel "Trading Pizza for Ramen. " Her personal experiences, from living in the backwoods of British Columbia to the busy streets of Tokyo, inform her creative work and adventurous spirit.

A unique fact: Brenda once received an award from the Tokyo Fire Department for putting out a street fire she discovered.

Personality Overview

Challenger

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Women in Web3
Recognized as one of the "Best Women Inspiring Leaders of the Year 2022" for her work and commentary on this topic.
Gamified Marketing
As Co-Founder of Award Pool, her work centers on using challenges, competitions, and NFT rewards to create engaging marketing campaigns.
AI for Good
She actively posts about developing artificial intelligence for positive change and supports foundations with similar goals.

Media Appearances

Brenda has no verified media appearances

Work History

1-2024
Director of Operations at rUv Consulting Inc (formerly Alystic Holdings)
Freelance Writer at Self Employed
10-2006
Freelance Marketing Strategist and Creative Director at Self Employed
3-2020 - 6-2023
Co-Founder/CMO at AwardPool
12-2017 - 4-2021
Co-Owner at Belle Vista Hotel

Education

1996 - 2000
BA from Saint Mary's University
2017 - 2019
Writing Classes from Gotham Writers Workshop

More Information

Social Presence :

Prographics :

Exp : 9 Location : Oakville, Ontario, Canada Job Level : Mid-senior Designation : Director of Operations at rUv Consulting Inc (formerly Alystic Holdings)
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brenda

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brenda take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brenda

Personality Compatibility


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