Brent Jensen 簡瑞昌, ICD.D

Questioner
DISC Type : c

Senior Director Business Development at Edmonton Global

Edmonton, Alberta, Canada

Overview

Brent is the Senior Director of Business Development at Edmonton Global, where he helps organizations identify opportunities and add value for customers. He specializes in foreign direct investment, business development, and strategy, focusing on providing organization-specific solutions.

He is proficient in Mandarin Chinese and has a background in executing management training for international participants in the petroleum industry. He holds a Bachelor of Commerce from the University of Alberta and earned his ICD. D designation from the University of Torontos Rotman School of Management.

Interesting fact: Brent is a founding partner of two consulting firms, ps & qs Consulting and Ballad Consulting Group, focused on leadership development and organizational transformation.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Corporate Governance
Recently earned his ICD. D designation and holds a certificate in Private Company Governance, indicating a strong interest in board-level strategy and oversight.
Foreign Direct Investment
His career at Edmonton Global and certifications are centered on attracting international business and investment to the Edmonton region.
Hydrogen Economy
Showed direct interest in this emerging sector by planning to attend the Canadian Hydrogen Convention to explore Canada's opportunities.

Media Appearances

Brent Jensen - Edmonton Global – CTVNews. Featured in CTVNews

See Now

Work History

7-2022
Senior Director Business Development at Edmonton Global
5-2021 - 7-2022
Director, Business Development, Trade & Investment at Edmonton Global
9-2019 - 5-2021
Investment and Trade - AI & Technology at Edmonton Global
3-2013 - 8-2015
Founder and Partner at Ballad Consulting Group
12-2012 - 9-2019
Founding Partner at p's & q's Consulting

Education

5-2025 - 11-2025
ICD - Rotman's Director Education Program from University of Toronto - Rotman School of Management
Bachelor of Commerce from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 15 Location : Edmonton, Alberta, Canada Job Level : Senior Designation : Senior Director Business Development at Edmonton Global
URL has been copied!

Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brent

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brent take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brent

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.