Brent Kokoskin

Wildcard
DISC Type : cis

Vice President Enterprise Marketing at Delta Dental Ins.

Greater Seattle Area, United States

Overview

Brent has no verified overview

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Brent has no verified topics they care about

Media Appearances

Brent has no verified media appearances

Work History

10-2021
Vice President Enterprise Marketing at Delta Dental Ins.
5-2019 - 9-2021
Marketing Leader, Global Ultrasound at Philips
2018 - 2019
Business Unit Leader Professional Whitening, Global Oral Care at Philips
2014 - 2019
Sr. Director Professional Marketing, Global Oral Care (Sonicare) at Philips
2012 - 2014
Marketing & Professional Sales Director UK&I, Oral Care (Sonicare) at Philips

Education

1997 - 1999
MBA from University of Victoria
2003 - 2005
Graduate Certificate from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Seattle Area, United States Job Level : Senior Designation : Vice President Enterprise Marketing at Delta Dental Ins.
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Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brent

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brent take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brent

Personality Compatibility


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