Brett Nicol in

Brett Nicol

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Founder at Sierra Growth Partners
📍 San Francisco Bay Area, United States

Brett is a revenue growth executive and the Founder of Sierra Growth Partners, specializing in scaling founder-led B2B companies. He builds repeatable go-to-market systems to drive sustainable growth for high-value exits. Colleagues describe him as a "people-first leader, " "forward-thinking, " and a "trusted advisor. "

Outside of work, Brett is a family-oriented person who has mentioned coaching his childrens sports teams and enjoys spending time with his nieces and nephews. His personal interests in coaching and mentorship often blend into his professional life.

He has a known affinity for using sports metaphors to illustrate business concepts, reflecting his passion for both coaching and GTM strategy.

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Experience
17 Years
Current Role
Founder
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Brett shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Brett cares about

Scaling B2B Companies
His entire career focuses on helping B2B companies, particularly in the $5M-$30M revenue range, build scalable GTM systems for profitable exits.
Go-to-Market Systems
He emphasizes building durable, repeatable revenue engines focused on process and unit economics, rather than just high-level strategy.
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Career

Work history

9-2024
Founder
Sierra Growth Partners
5-2022 - 8-2024
Head of Growth (PE Portfolio Operations / Value Creation)
ASG
11-2021 - 3-2022
Chief Growth Officer
NationSwell
1-2020 - 11-2021
Chief Revenue Officer
Research Square Company
1-2015 - 12-2019
Vice President Marketing
Research Square Company
In the press

Media appearances

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Education
MBA
University of Virginia Darden School of Business
Executive Education: LEAD Professional Certificate
Stanford University Graduate School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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