Brett Willms in

Brett Willms

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CEO, Co-Founder at Laetro
📍 Mountain View, California, United States

Brett Willms is the CEO and Co-founder of Laetro, a platform designed to connect brands with elite creative talent. His career includes leadership roles as VP of Marketing at Indeed. com and Director of Marketing at Google. Colleagues describe him as a visionary, innovative, and enthusiastic leader with deep expertise in brand and growth strategy.

At his core, Brett is a lifelong inventor, a passion sparked by a childhood game his mother taught him about seeing whats missing in the world and imagining how to make it better. This creative drive fuels his professional and personal pursuits, centered on empowering others and building community.

He believes that when working together, there should be no barriers to human imagination.

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Experience
15 Years
Current Role
CEO, Co-Founder
Job Level
Leadership
Location
Mountain View, California, United States
Personality Overview

How Brett shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Brett cares about

AI in Marketing
He actively discusses treating AI as a strategic teammate rather than just an execution tool, using it to build brand frameworks, conduct research, and generate strategic insights.
Empowering Creatives
His company, Laetro, was founded with the mission to help creators flourish by connecting entertainment industry-level artists with brands, streamlining the entire creative process.
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Career

Work history

6-2020
CEO, Co-Founder
Laetro
9-2018 - 6-2020
VP Marketing, Experience
Indeed.com
9-2016 - 10-2018
Director of Marketing, Google Fiber
Google
10-2015 - 9-2016
Co Founder
Bitty, Inc.
2-2015 - 10-2015
CMO, Growth
Gusto (formerly ZenPayroll)
In the press

Media appearances

Brett Willms – “Is Pivot a Bad Word?” on Serial Inventor podcast (Founder @ Laetro). Featured in Apple Podcasts
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Brett Willms - CEO, Co-Founder at Laetro - The Org. Featured in The Org
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Education
1999 - 2001
Education details unavailable
Ivey Business School at Western University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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