Brett Zakarian

Collaborator
DISC Type : si

Managing Partner/General Manager at Peoria Nissan

Glendale, Arizona, United States

Overview

Brett Zakarian is an accomplished automotive executive, serving as Managing Partner and General Manager for Peoria Nissan and Infiniti of Peoria. He specializes in dealership turnarounds, achieving significant growth in sales and profitability by focusing on talent and process improvement. He is a graduate of the Berkshire Hathaway Automotive Dealer Academy.

Outside of his professional life, Brett has a background in high school sports, having participated in basketball, soccer, and track. His interests also include major brands like The Walt Disney Company, indicating an appreciation for large-scale customer experience and entertainment.

His dealership has been recognized as a Top 50 Nissan store in the world, an elite award for volume and customer satisfaction.

Personality Overview

Example Driven

Fair-minded

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Hiring Top Talent
Frequently posts about recruiting "difference makers" and top talent for sales and management roles, indicating a focus on building elite teams.
Dealership Growth
Has a proven history of turning around under-performing dealerships to achieve substantial year-over-year growth in both sales and net operating profit.
Sales Excellence
A multiple-time winner of the Nissan Global Award and Infiniti Award of Excellence, demonstrating a commitment to high-volume sales and superior customer satisfaction.

Media Appearances

Peoria Nissan Staff Page. Featured in Peoria Nissan

See Now

Work History

11-2024
Managing Partner/General Manager at Peoria Nissan
11-2024
General Manager at INFINITI of Peoria
4-2022 - 11-2024
General Manager at Midway Nissan
10-2012 - 4-2022
General Sales Manager at Nissan of McKinney
9-2012 - 10-2012
General Sales Manager at Toyota of Dallas

Education

2015 - 2016
Education details unavailable from Berkshire Hathaway Dealer Academy
1998 - 2001
Education details unavailable from North Mesquite High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Glendale, Arizona, United States Job Level : Middle Designation : Managing Partner/General Manager at Peoria Nissan
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Take time to make them feel comfortable before getting to the main pitch
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Brett

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Brett take some risk or not?

  • It is unlikely that they will take many risks.

You And Brett

Personality Compatibility


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