Brian Hallock in

Brian Hallock

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Founding VP of Sales & Growth at United Risk
📍 Dallas-Fort Worth Metroplex, United States

Brian Hallock is a go-to-market and revenue leader who specializes in building and scaling commercial teams for B2B SaaS, Proptech, and Fintech companies. A graduate of the University of Utah, he is described by colleagues as a talented, positive, and results-driven leader known for his effective coaching.

He scaled AppFolios Investment Management vertical from approximately $180K to over $51M in annual recurring revenue.

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Experience
19 Years
Current Role
Founding VP of Sales & Growth
Job Level
Senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Brian cares about

GTM Strategy
His career focuses on building go-to-market strategies, sales motions, and partnership engines from the ground up for new products and verticals.
Scaling Revenue Teams
He has extensive experience building, coaching, and leading sales and customer success organizations to achieve significant ARR growth, as demonstrated at AppFolio.
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Career

Work history

3-2025
Founding VP of Sales & Growth
United Risk
1-2023 - 3-2025
VP of Sales
AppFolio
2-2021 - 1-2023
Director of Sales
AppFolio
8-2019 - 2-2021
Sr. Manager, Sales
AppFolio
1-2018 - 8-2019
Manager, Rental Property Solutions
CoreLogic
In the press

Media appearances

United Risk Marks Meteoric Ascent into Ranks of World's Top 5 MGA Companies, Presents Complete Leadership Team. Featured in PR Newswire
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United Risk presents full leadership team with new executive appointments - Reinsurance News. Featured in Reinsurance News
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Education
Bachelor of Arts (BA)
University of Utah
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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