Brian Makas

Captain
DISC Type : DS

Director Revenue Technology at MediaRadar, Inc.

The Villages, Florida, United States

Overview

Brian Makas is the Director of Revenue Technology at MediaRadar, where he focuses on strategically applying technology to solve business problems. With a background in IT from Rensselaer Polytechnic Institute, his expertise lies in marketing applications, CRM, and analytics. Colleagues describe him as a terrific problem-solver and a highly talented professional.

He was proudly included in a Harvard Business Review article that discussed the important and evolving role of the marketing technologist.

Personality Overview

Dynamic But Sincere

Output-Driven

Planner & Achiever

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Revenue Technology
His career is centered on leveraging technology to support and drive revenue, as reflected in his current and previous director-level roles.
Marketing Applications
Has over two decades of focused experience in marketing applications, including CRM, data migration, business intelligence, and integrated marketing.
Strategic Problem Solving
He aims to use technology to solve day-to-day issues and is consistently praised by colleagues for his problem-solving abilities.

Media Appearances

Brian has no verified media appearances

Work History

4-2024
Director Revenue Technology at MediaRadar, Inc.
5-2022 - 4-2024
Manager of Revenue Technology at MediaRadar, Inc.
5-2022
Director Revenue Technology at MediaRadar, Inc.
1-2017 - 5-2022
Director Business Technology at Xometry
1-2017 - 5-2022
Director Business Technology at Thomas

Education

1996 - 2000
IT / MIS from Rensselaer Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 25 Location : The Villages, Florida, United States Job Level : Mid-senior Designation : Director Revenue Technology at MediaRadar, Inc.
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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