Brian Moore

Trailblazer
DISC Type : ID

Executive Creative Director at Liberty Mutual Insurance

Greater Boston, United States

Overview

Brian Moore is the Executive Creative Director at Liberty Mutual, bringing over 20 years of experience in leading creative teams and developing brand strategies. A Prof G Certified Brand Strategist with an MFA from Massachusetts College of Art and Design, he is often described by colleagues as creative, strategic, inspiring, and kind.

He is passionate about telling great, human stories within both B2B and B2C industries, focusing on aligning with customers through authenticity and shared values. His professional interests include major brands known for their creative storytelling, such as The Walt Disney Company and IBM.

Brian has a proven track record of creating compelling visual narratives that achieve measurable business results.

Personality Overview

Informal

Friendly But Fast

Charismatic

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.

Topics They Care About

Brand Storytelling
His profile emphasizes creating "compelling brand stories" and "visual narratives" that resonate with diverse audiences across B2B and B2C industries.
Creative Leadership
Praised for fostering environments where teams thrive, he focuses on aligning creative talent with strategic objectives to produce impactful work.
B2B Marketing
His experience at ZoomInfo highlights a focus on sharing "great, human stories within B2B" and aligning with customers through authenticity and passion.

Media Appearances

Brian has no verified media appearances

Work History

12-2024
Executive Creative Director at Liberty Mutual Insurance
8-2024
Creative Director at Freelance
10-2022 - 8-2024
Creative Director at ZoomInfo
10-2014 - 10-2022
Creative Director at Bose Corporation
3-2011 - 9-2014
Associate Creative Director / Digital Creative Lead at Bose Corporation

Education

MFA from Massachusetts College of Art and Design
Summer Fellowship from Poynter Institute

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Boston, United States Job Level : Senior Designation : Executive Creative Director at Liberty Mutual Insurance
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brian

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Brian take some risk or not?

  • If necessary, they will be ready to take risks.

You And Brian

Personality Compatibility


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