Brian N. Fortney, MBA

Commander
DISC Type : D

Global Capability Manager, Production Optimization at Rockwell Automation

Greater Cleveland, United States

Overview

Brian is a Global Services Executive at Rockwell Automation, managing a P&L over $600M focused on industrial automation. A graduate of Baldwin Wallace Universitys MBA program, he drives profitable growth and ARR transformation. Colleagues describe him as an innovative, driven, and commercially strong leader.

Personality Overview

Strong-Willed

Candid & Clear

Very Quick

They prefer to be the ones controlling the conversation or defining the terms.  They respond well to strong and respectful communication. They are not always relationship oriented.

Topics They Care About

ARR & XaaS Models
He leads the transformation of Rockwell's multi-million dollar service portfolios toward Annually Recurring Revenue and Everything-as-a-Service models to drive scalable growth.
Local Governance
He ran for Akron City Council in 2019, showing a direct interest in local policy, community development, and public service.
Industrial Automation
His career at Rockwell is centered on leading and growing service portfolios for asset management, remote support, and field services within the industrial automation sector.

Media Appearances

Flexible Training Options Help Bridge the Skills Gap. Featured in Rockwell Automation

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How Can Your Automotive Plant Be Ready If Your Workforce Is Not?. Featured in Rockwell Automation

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Speaker Details – Brian N. Fortney, MBA – Global Capability Manager, Production Optimization, Rockwell Automation. Featured in Eventscloud

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Work History

10-2024
Global Capability Manager, Production Optimization at Rockwell Automation
3-2022 - 10-2024
Global Capability Manager, Asset Optimization Services at Rockwell Automation
10-2020 - 3-2022
Global Portfolio Lead, Lifecycle Services at Rockwell Automation
8-2008 - 7-2012
Associate Publisher, Projects at Great Lakes Publishing
2-2008 - 7-2008
Ad Director, New Media at Greenspun Media Group

Education

2009 - 2011
MBA from Baldwin Wallace University
1996 - 2000
BA from University of Mount Union

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Cleveland, United States Job Level : Middle Designation : Global Capability Manager, Production Optimization at Rockwell Automation
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Insights For Selling To Brian N.

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian N. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brian N.

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Brian N. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Brian N. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Brian N.

Personality Compatibility


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