Brian Peters

Trailblazer
DISC Type : DI

Senior Director, North America Channel Strategy & Growth at Infor

Minneapolis, Minnesota, United States

Overview

Brian is a senior product and channel strategy executive with over 15 years of experience building customer-focused solutions. At Infor, he leads the North America channel strategy and partner-led growth. He holds an MBA from Hamline University and a BBA from the University of Wisconsin-Eau Claire. Colleagues describe him as a dedicated and visionary leader.

Based on his graduate studies and previous executive roles in Minnesota, Brian may have an affinity for local sports. [Predicted] Its possible he follows teams like the Minnesota Vikings or the Wild, reflecting his professional and academic ties to the state.

At a previous company, he led a product line sold across the United States, Canada, and Australia, overseeing a $20 million design and procurement budget.

Personality Overview

Charismatic

Persuasive

Informal

They are charming and have the ability to align others behind their decisions.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Channel Strategy
His current role is dedicated to owning Infor's North America channel strategy and driving partner-led, cloud-first growth.
Partner Ecosystems
He actively recruits and cultivates skilled partners, aiming to build a team dedicated to mutual growth and delivering real customer outcomes.
Customer-Centric Products
He is passionate about identifying customer challenges and working closely with end-users to develop innovative solutions that exceed expectations.

Media Appearances

ERP vendor Infor goes all in on the channel. Featured in Channel Dive

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Enterprise AI Adoption Impact Index Finds More than Half of Businesses Struggle to Scale AI. New Infor Solutions Aim to Close the Gap. Featured in Infor Newsroom

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From Cloud ERP to Agentic AI Platform: Infor's 2025–2026 Strategic Pivot. Featured in Shashi.co

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Work History

1-2026
Senior Director, North America Channel Strategy & Growth at Infor
2-2022 - 1-2026
Chief Product Officer at KorTerra, Inc.
1-2020 - 12-2021
Vice President - Product Management at TrustMAPP
2-2019 - 1-2020
Senior Director of Product Management at Spok
10-2017 - 1-2019
Vice President - Facility Product Management at GTL

Education

Master's degree from Hamline University
1999 - 2003
Bachelor of Business Administration - BBA from University of Wisconsin-Eau Claire

More Information

Social Presence :

Prographics :

Exp : 11 Location : Minneapolis, Minnesota, United States Job Level : Senior Designation : Senior Director, North America Channel Strategy & Growth at Infor
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Brian take some risk or not?

  • They can take risks if necessary.

You And Brian

Personality Compatibility


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