Brian Reid in

Brian Reid

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Director at DELI LITES IRELAND
📍 Warrenpoint, Northern Ireland, United Kingdom

As CEO of DELI LITES, Brian Reid has driven innovation and strategic growth in the food-to-go sector for over 18 years. He is a Chartered Director with deep expertise in developing sustainable solutions for retail and travel markets, earning accolades like "International Director of the Year" for his focus on global expansion.

Brian co-founded DELI LITES with his wife Jackie nearly three decades ago. He is passionate about fostering a strong company culture and often reflects on their journey from a small startup to an international business, emphasizing the importance of belief and perseverance over formal plans.

Unique fact: He started his company from a single small unit when he was barely 20 years old, without a formal degree or business plan.

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Experience
29 Years
Current Role
Director
Job Level
Mid-senior
Location
Warrenpoint, Northern Ireland, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Brian cares about

Business Sustainability
He actively posts about his company's sustainability efforts, such as increasing solar power generation, and holds a certificate in Business Sustainability.
Food-to-Go Innovation
Leads a chef-led innovation team to develop new food and packaging solutions, and attends industry events to stay current on customer trends.
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Career

Work history

1-2022
Director
DELI LITES IRELAND
7-2007
CEO
DELI LITES IRELAND
7-2007
Director
Reid Holdings.
7-1998 - 6-2007
Managing Director
DELI LITES IRELAND
2-1996 - 12-1996
Hospitality
Royal Caribbean Cruises, Ltd.
In the press

Media appearances

'From 30 to 300 sandwiches in our first week — that’s when I knew it was real': Deli Lites co‑founder reflects on transforming a late‑night sandwich idea. Featured in Belfast Newsletter
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Deli Lites flexes to meet all consumer demands. Featured in Belfast Newsletter
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Education
3-2024 - 3-2024
Chartered Director
Institute of Directors (IoD)
1-2023 - 12-2023
Diploma in Company Direction
Institute of Directors (IoD)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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