As CEO of DELI LITES, Brian Reid has driven innovation and strategic growth in the food-to-go sector for over 18 years. He is a Chartered Director with deep expertise in developing sustainable solutions for retail and travel markets, earning accolades like "International Director of the Year" for his focus on global expansion.
Brian co-founded DELI LITES with his wife Jackie nearly three decades ago. He is passionate about fostering a strong company culture and often reflects on their journey from a small startup to an international business, emphasizing the importance of belief and perseverance over formal plans.
Unique fact: He started his company from a single small unit when he was barely 20 years old, without a formal degree or business plan.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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