Brian Schrader in

Brian Schrader

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Chief Product Officer at Demand Local
📍 Napa, California, United States

Brian Schrader is the Chief Product Officer at Demand Local, a digital marketing veteran with over 20 years of experience. He specializes in first-party data and automotive advertising, having created the Link1Data. com SaaS platform. Colleagues describe him as innovative, visionary, and resourceful.

Outside of work, Brian is attuned to evolving media trends, noting the shift in family viewing habits towards streaming across multiple devices. He holds a Bachelor of Science from California State Polytechnic University-Pomona, where he was active in the American Marketing Association.

He recently earned The Trade Desk Edge Academy certification in Trading Essentials, underscoring his commitment to programmatic excellence.

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Experience
25 Years
Current Role
Chief Product Officer
Job Level
Leadership
Location
Napa, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Brian cares about

First-Party Data
He created the Link1Data. com platform to help companies collect and activate first-party data, addressing a key gap he observed in the market.
Automotive Advertising
His career at Demand Local and Jumpstart Automotive has been focused on developing cutting-edge digital marketing and advertising solutions for the automotive industry.
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Career

Work history

6-2025
Chief Product Officer
Demand Local
2-2020
Vice President Of Product Development
Demand Local
8-2013 - 2-2020
Director of Digital Strategy
Bonnier Corporation - Motorcycle Group
1-2012 - 8-2013
Director of Digital Strategy
Cycle World
1-2011 - 1-2012
Senior Director of Product
Jumpstart Automotive Group
In the press

Media appearances

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Education
1997 - 2002
bachelors of science
California State Polytechnic University-Pomona
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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