Brian Vogel

Critic
DISC Type : C

Supply Chain Data, Digital, and Innovation Lead at Shell

Houston, Texas, United States

Overview

Brian Vogel is a supply chain and digital innovation leader at Shell, specializing in leveraging AI and advanced analytics to drive P&L impact. He has over 15 years of experience in global procurement and product management. He holds an MBA from Texas McCombs School of Business.

Based on his education at Penn State and the University of Texas, he may follow their prominent college sports teams. He also shows an interest in the operational and technological strategies of major companies like Amazon.

Unique fact: He led a technology commercialization project for Artificial Lift that achieved projected savings of over $50 million through innovation.

Personality Overview

Negotiator

Objective Thinker

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

AI in Supply Chain
He leads global supply chain digital transformation at Shell, focusing on structuring enterprise data for AI models to enable predictive and prescriptive insights.
Digital Product Management
Served as a Digital Product Owner, creating a connected landscape that integrated technical design with procurement data to improve capital efficiency and reduce cycle times.
Generative AI
Recently completed a certification in "Generative AI for Product Managers, " indicating a focus on applying the latest AI advancements to business and product development.

Media Appearances

Brian has no verified media appearances

Work History

3-2025
Supply Chain Data, Digital, and Innovation Lead at Shell
1-2018 - 2-2025
Digital Product Owner (Wells Supply Chain) at Shell
8-2014 - 12-2017
Deepwater Transformational Contracting Specialist and Technology Commercialization Category Manager at Shell

Education

2016 - 2018
Master of Business Administration (MBA) from Texas McCombs School of Business
2005 - 2009
BS from Penn State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Supply Chain Data, Digital, and Innovation Lead at Shell
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Brian

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Brian take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Brian

Personality Compatibility


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