Brian Waterloo in

Brian Waterloo

Questioner · DISC type c
Director of Sales at RodeoCPG
📍 Greater Chicago Area, United States

Brian is an accomplished sales director in the natural and specialty CPG food industry, skilled at prospecting, opening new accounts, and managing distributor teams. At RodeoCPG, he directs retail sales for clients in the Central US territory. He holds a Bachelor of Arts from DePaul University.

He has successfully established foundational relationships with a notable list of major national retailers, including KeHE, UNFI, Sprouts, Whole Foods, Fresh Thyme, and Natural Grocers.

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Experience
12 Years
Current Role
Director of Sales
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

How Brian shows up

Price-Sensitive
Value Seeker
Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Brian cares about

Natural Foods CPG
His entire career is focused on sales within the natural and specialty CPG food industry, working with brands and key retailers like Whole Foods and Sprouts.
Retailer Relationships
He has a proven history of establishing and managing relationships with major distributors and retailers, including KeHE, UNFI, Sprouts, and The Fresh Market.
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Career

Work history

5-2023
Director of Sales
RodeoCPG
1-2021 - 11-2022
Director of Sales - Key Accounts
Pod Foods
6-2019 - 12-2020
Director of Regional Sales
Pod Foods
10-2017 - 6-2019
National Sales Manager
Manna Organics LLC
1-2015 - 10-2017
Regional Sales Manager
Manna Organics LLC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2005
Bachelor of Arts (B.A.)
DePaul University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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