Brian is an accomplished sales director in the natural and specialty CPG food industry, skilled at prospecting, opening new accounts, and managing distributor teams. At RodeoCPG, he directs retail sales for clients in the Central US territory. He holds a Bachelor of Arts from DePaul University.
He has successfully established foundational relationships with a notable list of major national retailers, including KeHE, UNFI, Sprouts, Whole Foods, Fresh Thyme, and Natural Grocers.
Read the full overview →They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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