Brian Wilkins

Questioner
DISC Type : c

Chief Executive Officer at Cre@te

Seattle, Washington, United States

Overview

Brian has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

1-2020
Chief Executive Officer at Cre@te
1-2012
CEO Love Apps at Cre@te
10-2002 - 1-2012
Manager at Bose Corporation
9-2000 - 10-2002
Creative Sales at Bullseye Creative

Education

2000 - 2002
Entrepreneurship/Entrepreneurial Studies from Shoreline Community College
1998 - 2000
Bachelor of Fine Arts (BFA) from The Academy of Radio and TV Broadcasting

More Information

Social Presence :

Prographics :

Exp : 25 Location : Seattle, Washington, United States Job Level : Leadership Designation : Chief Executive Officer at Cre@te
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brian

Personality Compatibility


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