Brian Wing in

Brian Wing

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Chief Financial Officer at UPSTACK
📍 New York City Metropolitan Area, United States

Brian Wing is the Chief Financial Officer at UPSTACK, leveraging a deep background in strategic capital allocation and scalable growth. His expertise is built on previous CFO roles at Conductor and Anova, along with experience in private equity at Cerberus and M&A consulting at Deloitte. He holds an MBA from Columbia Business School.

Outside of his financial leadership roles, Brian is a family man who resides in the New York metropolitan area with his wife and two young sons.

He co-authored the publication, "Corporate Renewal and Turnaround of Troubled Businesses: The Private-Equity Advantage."

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Experience
13 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Brian cares about

AI in Marketing
While at Conductor, he frequently posted about the impact of AI on SEO, consumer behavior, and how brands are discovered, indicating a strong interest in this disruption.
M&A Strategy
His career includes roles in M&A consulting at Deloitte and private equity, focusing on due diligence, integration, and strategic capital allocation for growth.
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Career

Work history

8-2026
Chief Financial Officer
UPSTACK
11-2023 - 8-2026
Chief Financial Officer
Conductor
9-2020 - 11-2023
Chief Financial Officer
Anova
6-2017 - 8-2020
Cerberus Operations and Advisory Company
Cerberus Capital Management
6-2013 - 6-2017
M&A Consulting
Deloitte
In the press

Media appearances

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Education
Master of Business Administration (M.B.A.)
Columbia Business School
Bachelor's Degree
The Wharton School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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