Brice Yocum in

Brice Yocum

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President/CEO at Tucoemas Federal Credit Union
📍 Visalia, California, United States

Brice Yocum is the President and CEO of Tucoemas Federal Credit Union, a role he has held for over a decade. His career spans financial services, higher education, and law, focusing on growing mission-driven organizations. People who have worked with him describe him as an inspiring, effective, and thoughtful leader with a J.D. from Pepperdine Law.

Outside of his executive role, Brice is the author of "The Tiny Book of Leadership." He is a certified Introductory Sommelier, reflecting a personal interest in wine. He has also been involved with Sunbird Farm and The Livestock Conservancy, indicating an interest in local agriculture and heritage breeds.

Unique fact: Brice combines his financial expertise with a passion for viticulture, holding a certification as an Introductory Sommelier.

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Current Role
President/CEO
Location
Visalia, California, United States
Personality Overview

How Brice shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Brice cares about

Mission-Driven Finance
He emphasizes "people-first banking" and creating financial opportunities for communities often overlooked by traditional institutions, championing programs like CDFI certification.
Community Development
His work and public statements focus on creating tangible community impact, financial inclusion, and racial equity through the credit union's initiatives.
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Career

Work history

5-2016
President/CEO
Tucoemas Federal Credit Union
1-2015
Presenting/Consulting CV
Professional Speaking & Facilitation Events
6-2014 - 4-2016
Executive Director of Regional Campuses
Fresno Pacific University
9-2012 - 5-2014
Program Director, Global MBA
Fresno Pacific University
12-2010 - 5-2014
Regional Center Director of Business Programs, Visalia; Assistant Professor of Business
Fresno Pacific University
In the press

Media appearances

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Education
2005 - 2008
J.D.
Pepperdine Law
5-1992 - 5-1997
B.S.
California State University, Fresno
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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