Bridget Mitchell

Inquirer
DISC Type : dc

Co-Founder and CFO at York Street Brands

Greater Sydney Area, Australia

Overview

Bridget Mitchell is a senior finance executive with over 20 years of experience at global law and professional consulting firms. She now serves as the Co-Founder and CFO of York Street Brands, a direct-to-consumer skincare company. Her expertise lies in detailed financial modelling, business process systemization, and driving data-informed decisions.

Bridget is passionate about entrepreneurship, having pivoted from a long corporate career to start a business with her daughter, Rachael Wilde. This venture combines her extensive financial acumen with a personal family journey, reflecting a deep commitment to their shared success in the competitive skincare market.

She successfully co-founded the skincare line tbh Skincare, which targets acne-prone skin, alongside her daughter.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

D2C E-commerce
As the Co-Founder and CFO of an Australian direct-to-consumer skincare business, she is deeply involved in the e-commerce landscape and its financial intricacies.
Family Business
She is in a mother-daughter business partnership, having co-founded her successful skincare company with her daughter, Rachael Wilde, blending family with professional life.
Financial Modelling
Her profile and professional history highlight detailed financial modelling as a core strength used to provide certainty on key business metrics and assess risk.

Media Appearances

Bridget has no verified media appearances

Work History

9-2019
Co-Founder and CFO at York Street Brands
11-2017
Director at BGM Consulting Pty Ltd
2-2015 - 11-2017
Head of Partner Finance | Business Intelligence and Data Management Projects at MinterEllison
2-2004 - 2-2015
Head of Partner Services | Business Intelligence and Data Management Projects at Herbert Smith Freehills
4-1995 - 8-2000
Senior Accountant Asia Pacific Regional Office at EDS/ A.T. KEARNEY

Education

Bachelor's degree from University of Cape Town
Bachelor's degree from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Co-Founder and CFO at York Street Brands
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Insights For Selling To Bridget

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bridget is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Bridget

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bridget move?

  • Their decision making speed is somewhere in the middle.
  • Can Bridget take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Bridget

Personality Compatibility


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