Bridget Westerholz in

Bridget Westerholz

Initiator · DISC type Di
Senior Vice President Marketing at illumin
📍 Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Senior Vice President Marketing
Job Level
Leadership
Location
Canada
Personality Overview

How Bridget shows up

Confident
Risk-Accepting
Impact-Oriented

They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Bridget cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2024
Senior Vice President Marketing
illumin
6-2023 - 9-2024
VP of Marketing | Spud (E-commerce), Blush Lane and Be Fresh (Retail)
Spud
12-2022 - 6-2023
VP of Marketing and Sales
Happy Planet Foods
3-2021 - 12-2022
Marketing Director
Happy Planet Foods
4-2019 - 3-2021
SVP, Managing Director
FUSE Create
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1999 - 2000
Degree
AAA School of Advertising
1995 - 1999
Higher Diploma
Cape Peninsula University of Technology
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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