Brienna Pinnow

Trailblazer
DISC Type : DI

Investor | Advisor at Popsycle Digital Marketing

West Des Moines, Iowa, United States

Overview

Brienna is a fractional CMO and the co-founder of Blinc Digital Group, a consultancy focused on product strategy and marketing for data-driven B2B companies. Her expertise is in AdTech, data, and SaaS. Colleagues describe her as a passionate, knowledgeable, and strategic leader who builds consensus and turns ideas into award-winning campaigns.

She is passionate about her career, particularly building products and improving businesses alongside people she respects. Brienna actively discusses the practical applications of AI in business, from enhancing marketing creativity to improving HR processes, and frequently speaks at industry events like LiveRamps RampUp.

Unique fact: In 2017, she was named one of the Top 40 Women and a "Champion of PR" by PRWeek.

Personality Overview

Achievement-Oriented

Informal

Charismatic

They will bat for you if they come to believe in you.  They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions.

Topics They Care About

Data-Driven Marketing
Co-founded a consulting group for data-centric companies and has extensive experience at Experian, focusing on leveraging data for advertising and audience activation.
AI in Business
Hosts webinars and speaks to professional groups about leveraging AI as a teammate to boost creativity and efficiency across marketing and HR functions.
B2B AdTech
A veteran in the AdTech space, she helps B2B brands with growth strategy, product marketing, and navigating the digital advertising ecosystem.

Media Appearances

AdTech Veterans Launch Blinc Digital Group to Accelerate Data‑Driven Growth for Organizations. Featured in PRWeb

See Now

Work History

7-2021 - 12-2023
Investor | Advisor at Popsycle Digital Marketing
6-2017
Co-Founder, Product Strategy & Marketing Consulting for Data-Driven Companies at Blinc Digital Group
4-2016 - 5-2017
Head Of Marketing at Experian
12-2013 - 3-2016
Product Manager Lead, Activation & Advanced TV at Experian
4-2012 - 12-2013
Digital Advertising Solutions Sales Engineer at Acxiom

Education

2003 - 2007
Bachelor of Journalism from University of Nebraska-Lincoln

More Information

Social Presence :

Prographics :

Exp : 16 Location : West Des Moines, Iowa, United States Job Level : Leadership Designation : Investor | Advisor at Popsycle Digital Marketing
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Insights For Selling To Brienna

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brienna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brienna

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Brienna move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Brienna take some risk or not?

  • If necessary, they will be ready to take risks.

You And Brienna

Personality Compatibility


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