Brittany Gbur

Enthusiast
DISC Type : i

Vice President, Technology Practice at Burson

Southampton, Pennsylvania, United States

Overview

Brittany Gbur is a Vice President in the Technology Practice at Burson, where she leads comprehensive communications programs for B2B and B2C technology clients. A graduate of Penn State University, she has a background that spans thought leadership, media relations, and crisis communications across various industries.

She is actively involved in professional development, having served on BCWs Professional Development Think Tank for North America. Brittany maintains strong ties to her alma mater and shows interest in the broader public relations community through organizations like the Public Relations Society of America (PRSA).

She was part of the major industry merger of BCW Global and Hill & Knowlton in 2024, expressing public excitement for the new chapter as Burson.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Technology PR
As Vice President of Burson's Technology Practice, she specializes in executing communications programs for both B2B and B2C enterprise and consumer technology companies.
Strategic Communications
Her experience includes executing 360-degree communications programs covering media relations, crisis communications, product launches, thought leadership, and events.
Personal Branding
She has publicly highlighted the importance of having a bold approach to personal branding and networking to break through digital noise.

Media Appearances

Brittany has no verified media appearances

Work History

9-2022 - 3-2025
Vice President, Technology Practice at Burson
7-2021 - 8-2022
Vice President at Dini von Mueffling Communications
3-2021 - 7-2021
Senior Account Executive at Dini von Mueffling Communications
4-2019 - 3-2021
Account Executive at Dini von Mueffling Communications
2-2018 - 4-2019
Associate Account Executive at Dini von Mueffling Communications

Education

Bachelor of Arts - BA from Penn State University
Minor from Penn State University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Southampton, Pennsylvania, United States Job Level : N/A Designation : Vice President, Technology Practice at Burson
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Insights For Selling To Brittany

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brittany is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Brittany

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brittany move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Brittany take some risk or not?

  • They can take some low-probability risks if needed.

You And Brittany

Personality Compatibility


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