Brock Baldassi

Critic
DISC Type : C

Chief Executive Officer at Decora Powder Coatings Ltd.

Canada

Overview

Brock Baldassi is the Chief Executive Officer of Decora Powder Coatings and the Founder/CEO of LUXYCLAD Ltd. With a background in production management and quality systems, evidenced by his ISO 9001 Lead Auditor certification, he spearheads business development and operations for both innovative finishing and cladding companies.

Deeply invested in his community, Brock is a vocal supporter of local economic development in the Niagara region. His interests suggest a focus on large-scale infrastructure and urban projects, as he follows the work of organizations like Tridel and the Toronto Transit Commission.

His company recently implemented an automated packaging line capable of processing 1, 400 aluminum profiles per hour.

Personality Overview

Critic

Information Seeker

Precise

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Automated Manufacturing
He recently shared excitement about installing a new automated extrusion bundler and packaging line to significantly increase production capacity and efficiency.
Local Economic Growth
He publicly expresses pride in being part of a group of companies investing money and creating jobs to strengthen the Niagara region's economy.
Sustainable Finishes
His company, Decora Powder Coatings, is focused on providing eco-friendly finishing solutions at a large scale, highlighting an interest in environmental sustainability.

Media Appearances

Brock has no verified media appearances

Work History

9-2024
Chief Executive Officer at Decora Powder Coatings Ltd.
11-2018 - 12-2023
Director Of Business Development at Decora Powder Coatings Ltd.
1-2017
Founder/CEO at LUXYCLAD Ltd.
11-2015 - 5-2018
Production Manager at Decora Powder Coatings Ltd.
9-2013 - 11-2015
Lead Auditor at Decora Powder Coatings Ltd.

Education

2012 - 2015
Three Years from Niagara College
9-2008 - 3-2011
Bachelor's degree from Laurentian University/Université Laurentienne

More Information

Social Presence :

Prographics :

Exp : 13 Location : Canada Job Level : Leadership Designation : Chief Executive Officer at Decora Powder Coatings Ltd.
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Insights For Selling To Brock

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brock is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Brock

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Brock move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Brock take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Brock

Personality Compatibility


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