Brooke C Furniss in

Brooke C Furniss

Trailblazer · DISC type DI
President at BZ Consultants Group
📍 Chicago, Illinois, United States

Brooke Furniss is the President and Founder of BZ Consultants Group, an automotive industry specialist focused on transforming dealerships through unbiased insights and vendor accountability. People who have worked with her describe her as brilliant, impactful, fun, and caring. She holds a Bachelor of Science from Brigham Young University.

Outside of her direct consulting, Brooke is a prominent voice in the automotive community, hosting the "Facts Not Feelings" podcast. She is passionate about fostering genuine connections, frequently using her platform to highlight and thank industry partners and collaborators, showing a commitment to mutual growth and community building.

Unique fact: While at Rosen Automotive Group, she saved the dealership $70, 000 per month in marketing and advertising costs while simultaneously improving gross profit and volume.

Read the full overview →
Experience
8 Years
Current Role
President
Location
Chicago, Illinois, United States
Personality Overview

How Brooke shows up

Persuasive
Values Relationships
Friendly But Fast

They like to keep things under control. They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Priorities

Topics Brooke cares about

Vendor Accountability
Her company, BZ Consultants Group, focuses on inspecting what dealers should expect from their vendors, particularly digital ones, to ensure they are not being taken advantage of.
Dealership Profitability
Her work centers on helping dealers maximize profit by providing strategic guidance and a clear, unbiased view of their vendor performance and digital marketing efforts.
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Career

Work history

President
BZ Consultants Group
1-2014
President
BZ Corporation, Inc
9-2019 - 1-2022
Director of Digital Marketing and Business Operations
Rosen Automotive Group
1-2019 - 8-2019
Nissan Digital Marketing Consultant
CDK Global
11-2016 - 1-2019
INFINITI Digital Marketing Consultant
CDK Global
In the press

Media appearances

Introduction Into BZ Consultants Group and Facts Not Feelings with .... Featured in YouTube
See now
Dealership Marketing Headwinds and the Solutions to Beat Them – Brooke Furniss, BZ Consultants Group. Featured in CBT News
+4 more appearances Login to view media
Education
Bachelor of Science (BS)
Brigham Young University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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