Bruno Barroso

Sharpshooter
DISC Type : CD

Chief Marketing and Sales Officer (CMO|CSO) at ARTSOFT Business Software

Lisbon Metropolitan Area, Portugal

Overview

Bruno is a Global Marketing and Sales Executive at ARTSOFT Business Software with over 17 years of experience in the B2B and SaaS technology sectors. He holds an MBA Essentials from The London School of Economics and is known for driving double-digit growth. Colleagues describe him as creative, perceptive, and a problem-solver.

He has a keen interest in modern management philosophies and technologys role in leadership. This is demonstrated through his certifications in Agile Foundations and as an AI-Powered Manager, reflecting a commitment to continuous learning and adapting to organizational change. Bruno often shares insights on transformational leadership and fostering innovative team environments.

He led his company to achieve its best sales volume in history for four consecutive years.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Precise But Practical

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

B2B Growth Strategy
His career is defined by leading go-to-market strategies that have consistently delivered double-digit revenue growth for SaaS companies.
Transformational Leadership
He frequently posts about leadership, emphasizing that it's not about control but about creating the right context for the best answers to emerge from the team.
AI in Management
He holds a certification in 'Become an AI-Powered Manager, ' indicating a direct interest in applying artificial intelligence to improve management practices and business outcomes.

Media Appearances

Bruno has no verified media appearances

Work History

1-2022
Chief Marketing and Sales Officer (CMO|CSO) at ARTSOFT Business Software
1-2016 - 2-2022
Director of Marketing and Sales at ARTSOFT Business Software
9-2011 - 1-2016
Marketing Director at ARTSOFT Business Software
1-2010 - 9-2011
Business Unit Director at MYBRAND Consultants
9-2007 - 1-2010
Senior Brand Consultant at MYBRAND Consultants

Education

2018 - 2019
MBA Essentials from The London School of Economics and Political Science (LSE)
12-2024 - 12-2025
Master of Business Administration - MBA from ENEB - Escuela de Negocios Europea de Barcelona

More Information

Social Presence :

Prographics :

Exp : 22 Location : Lisbon Metropolitan Area, Portugal Job Level : Leadership Designation : Chief Marketing and Sales Officer (CMO|CSO) at ARTSOFT Business Software
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bruno

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bruno take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bruno

Personality Compatibility


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